Label design
The labels as well as the entire branding of Domus Grappa was designed by Aga Szypicyn, a graphic and experience designer and a founder of Ines Designes studio based in London. The inspiration for Domus Ruche label came from looking at vintage grappa labels, that occasionally still can be found at some of the distilleries. The design reflects the beauty of artisanal production and grappa heritage, expressed in a novel way to invite a modern consumer and to establish its position as a fine spirit.
Domus Grappa Nebbiolo da Barolo is the newest addition to the Domus family. Whereas the first expression took its name from the colour of the liquid, the name for the new Domus was inspired by the process of maturing a white spirit. In order to achieve a beautiful golden brown colour, the raw liquid needs to spend 18 months in French oak barrels, hence the grappa is called Tempo which means time.
The label of the Nebbiolo da Barolo is black to highlight how different it is from the first Domus Bianca (white). The illustration of a highly dignified badger is strongly linked to a personal story of the brand owner, which one day he might want to reveal. The badger aka quality control officer is looking at its pocket watch, making sure enough time has passed and the grappa is ready to be served.